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If you're new to video marketing, then choosing a topic or niche is an essential first step. It's also one of the hardest parts of starting a video marketing campaign. You'll want to choose something that interests you, and that will resonate with your audience.
Once you've chosen a topic, you'll want to think about what kind of video you'd like to make. Do you want to create a short explainer video? A how-to video? Or maybe a longer documentary style video? Think about what type of video would work best for your business and your audience.
Writing a script before shooting any video is the most essential. This will help to stay organized and ensure that you're not wasting time editing footage that isn't going to end up being used. It's also helpful when you're planning out the entire production process.
Once you've shot your video, you'll need to edit it down to the perfect length. Most programs allow you to trim clips down to 15 seconds or less.
After editing your video, you'll want to cut out any unnecessary parts. You should also consider adding some music to help set the mood of your video. This will add another layer of emotion to your video and give it more impact.