More Traffic. More Sales. Higher ROAS. E-Commerce Marketing That Scales.
From product feed to purchase — we engineer full-funnel e-commerce growth with Google Shopping, Meta Dynamic Product Ads, email automation, and conversion optimization that turns browsers into buyers.
Products Don't Sell Themselves — Strategy Does
India's e-commerce market is growing at 27% CAGR to reach ₹10 lakh crore by 2027. But competition is fiercer than ever — the average conversion rate is just 2.5%, meaning 97 out of 100 visitors leave empty-handed. Surviving means optimizing every touchpoint from discovery to delivery.
At EmproIT, we build full-funnel e-commerce engines — from product feed optimization and Google Shopping campaigns to dynamic retargeting, email automation, and CRO. We've helped online stores achieve 5-12x ROAS and double their revenue within 6 months.
Shopping Ads
Google Shopping, Performance Max, and Meta product ads
Product Feed
Feed optimization for max visibility across all platforms
Email & SMS
Automated flows that generate 25-40% of total revenue
CRO
Conversion optimization to turn more visitors into buyers
Full-Stack E-Commerce Growth
Every channel, every touchpoint — optimized for maximum revenue and profitability.
Google Shopping & Performance Max
Product feed optimization, Merchant Center management, Shopping campaign structure, and Performance Max campaigns that combine Search, Display, YouTube, and Discover — all driving to your product pages with purchase intent.
Meta Dynamic Product Ads
Catalog sales campaigns on Facebook and Instagram. Dynamic ads that show visitors the exact products they browsed — plus lookalike targeting to find new customers who match your best buyers. Advantage+ Shopping automation.
Product Feed Optimization
Keyword-rich titles, competitive pricing signals, accurate categorization, GTIN/MPN mapping, high-quality imagery, and custom labels for bid segmentation. Feed quality directly impacts impression share and CPC on Shopping.
Email & SMS Automation
Klaviyo/Mailchimp flows: welcome series (3-5 emails), abandoned cart (1hr/24hr/48hr), post-purchase follow-up, win-back (30/60/90 days), VIP tier campaigns, and seasonal promotions. Email alone generates 25-40% of e-commerce revenue.
Conversion Rate Optimization
Heatmap analysis, session recordings, A/B testing on product pages, checkout flow optimization, trust signal placement, urgency triggers, and mobile UX improvements. Even 0.5% CRO lift = lakhs in additional revenue.
E-Commerce SEO
Category page optimization, product schema markup, faceted navigation handling, internal linking, content hub strategy, and technical SEO for Shopify/WooCommerce/Magento — driving organic traffic that converts at 3-5x vs. paid.
The E-Commerce Growth Engine
A systematic approach to scaling online retail — from launch to profitability to market dominance.
Store & Data Audit
We audit your store's UX, product feed quality, tracking setup, current ad performance, and competitor landscape. We identify revenue leaks — from slow checkout to poor product imagery — and prioritize fixes by impact.
Feed & Tracking Setup
Product feed optimization, Merchant Center setup, Meta Catalog integration, pixel deployment, enhanced e-commerce tracking (GA4), and server-side conversion tracking for accurate revenue attribution.
Campaign Launch
Google Shopping + Performance Max, Meta DPA + prospecting campaigns, retargeting funnels, and email automation flows all launch simultaneously — creating a full-funnel system from day one.
Optimize & Scale
Daily bid management, weekly creative refreshes, feed optimization, CRO testing, email flow improvements, and budget reallocation from losers to winners. We scale budgets on what's profitable.
Expand & Dominate
New channels (Pinterest Shopping, TikTok Shop), marketplace expansion (Amazon, Flipkart), international markets, new product lines, and loyalty/referral programs to maximize customer lifetime value.
E-Commerce Marketing for Every Vertical
Tailored strategies for the unique challenges of your product category.
Fashion & Apparel
Size guide integration, visual shopping experiences, seasonal collection launches, influencer collaborations, and returns/exchange messaging strategy. Focus on style inspiration and social proof.
Beauty & Skincare
Shade-matching tools, ingredient-focused content, subscription models, UGC-heavy social strategy, and tutorial-based video ads. High repeat-purchase optimization through email flows.
Home & Living
Room visualization, lifestyle photography, seasonal decor campaigns, and high-AOV optimization. Long consideration cycles requiring nurture sequences and retargeting.
Electronics & Gadgets
Spec-comparison content, review-driven social proof, launch-day campaigns, and trade-in/upgrade marketing. Price-competitive landscape requiring smart bidding strategies.
Food & Beverage
Subscription box marketing, limited-edition launches, recipe-based content, cold-chain/freshness messaging, and local delivery area targeting. High repeat-purchase focus.
Health & Wellness
Compliance-safe advertising (FSSAI, AYUSH), before/after testimonials, subscription models, expert endorsements, and health-goal-based segmentation for personalized marketing.
Frequently Asked Questions
Everything about e-commerce marketing.