The Technical SEO Audit Checklist That Actually Finds Problems
A practical technical SEO audit checklist: crawlability, indexing, Core Web Vitals, structured data and internal links, in the order that finds real issues.
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Insights, guides, and strategies on SEO, PPC, social media, content marketing, and everything digital growth.
Local SEO: How to Actually Rank in the Google Map Pack
How the Google Map Pack really ranks businesses: proximity, relevance and prominence, plus the Business Profile and citation work that moves each one.
Read the article →Keyword Research: How to Find Terms You Can Actually Rank For
Search volume is the least useful number in keyword research. How to read intent, judge difficulty honestly, and build a list worth having.
Read the article →How to Measure Marketing ROI Without Fooling Yourself
ROI, ROAS, CAC and payback explained, plus the attribution traps that make marketing look better or worse than it is.
Read the article →How to Set a Google Ads Budget That Is Not a Guess
Work backwards from revenue targets to a defensible Google Ads budget, using break-even ROAS, realistic CPCs and conversion rates instead of a round number.
Read the article →Remarketing That Actually Works (and the Kind That Just Annoys People)
Why one catch-all remarketing audience wastes money, how to segment by intent, and the frequency caps and windows that stop retargeting turning into harassment.
Read the article →The Landing Page Checklist: Why Good Traffic Fails to Convert
Message match, friction, proof and the fold. The specific reasons landing pages lose visitors who were ready to act, and how to fix each one.
Read the article →CRO Testing: How to Run A/B Tests That Actually Mean Something
Sample size, test duration, peeking and the statistical traps that make most A/B tests produce confident nonsense.
Read the article →Core Web Vitals: What Each One Measures and How to Fix It
LCP, INP and CLS explained with the fixes that actually move them, plus why your Lighthouse score is not what Google ranks on.
Read the article →How to Redesign Your Website Without Losing Your Rankings
The redirect mapping, URL decisions and pre-launch checks that stop a redesign destroying organic traffic — and what to do if it already has.
Read the article →How Much Should a Website Cost, and What Are You Actually Paying For?
Why website quotes vary by a factor of twenty, what genuinely drives the cost, and the questions that separate a real proposal from a cheap one.
Read the article →Ecommerce Product Page SEO: Fixing the Problems That Actually Cost Sales
Duplicate supplier descriptions, faceted navigation and out-of-stock products: the structural issues that hold ecommerce sites back, and how to fix each one.
Read the article →Schema Markup: Which Structured Data Types Are Actually Worth Adding
Structured data is not a ranking factor, but it changes how your result looks. Which types earn their effort, and the mistakes that get them ignored.
Read the article →Setting Up GA4 So the Numbers Mean Something
The configuration steps most GA4 installations skip, why the default setup reports flattering nonsense, and how to check whether your data is trustworthy.
Read the article →How Long Should a Blog Post Be? The Honest Answer
Word count is not a ranking factor. What length actually signals, how to size a post to its search intent, and why 3,000-word posts often underperform.
Read the article →Content Repurposing: How to Stop Starting From Scratch Every Week
A repeatable system for turning one substantial piece of content into a month of posts, emails and videos without producing filler nobody reads.
Read the article →Brand Identity: What You Actually Need Before You Commission a Logo
A logo is not a brand identity. What a usable identity system contains, how to write a brief a designer can work from, and how to judge the result.
Read the article →YouTube SEO and Video Marketing: What Actually Drives Views
Thumbnails, retention and the two very different systems that surface videos. What to optimise on YouTube, and why most keyword advice is a decade out of date.
Read the article →Instagram Hashtag Strategy: What Still Works and What Never Did
How Instagram hashtags actually function now, why 30 broad tags stopped working, and a practical mix of niche and mid-tier tags to use instead.
Read the article →How to Vet an Influencer Before You Pay Them Anything
Follower counts are the easiest number to fake. The engagement, audience and comment checks that separate a real audience from a bought one.
Read the article →Social Listening: How to Hear What People Say When They Do Not Tag You
Most complaints and most buying conversations never mention your handle. What to monitor, how to filter the noise, and how to respond without escalating.
Read the article →Email Subject Lines That Get Opened (and Why Open Rate Lies)
What actually drives email opens: length, preview text, sender name and timing — plus why Apple Mail Privacy Protection broke open rate as a metric.
Read the article →WhatsApp Business API: What It Costs and When It Is Worth It
How the WhatsApp Business API differs from the free app, how conversation pricing works, and the template rules that decide whether you can message at all.
Read the article →Using AI in Marketing: Where It Helps and Where It Quietly Costs You
What AI is genuinely good at in a marketing team, where it produces expensive-looking failure, and what Google actually says about AI-generated content.
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