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Real humans · Named maintainers

Who builds
EmproIT

Named authors. Named maintainers. The people who design every check, write every guide, and ship every one of our 36+ free tools — with their name and face on the line.

2 Founders &
Maintainers
36+ Free tools
shipped
28 Marketing
services
10+ Years combined
experience
Photo of Samit Dinesh Shah, Founder of EmproIT
Founder
  • Based in India · Remote-first
  • Focus Product strategy & SMB tooling
  • Since EmproIT founded 2015

Samit Dinesh Shah

Founder & Product Strategist

Founder of EmproIT · Technology-product strategist focused on practical web tooling for small businesses and freelance marketers.

Samit founded EmproIT to give small-business owners and freelance marketers a free, transparent alternative to the paywalled marketing suites that dominate the industry. He leads product direction across the EmproIT portfolio — picking the checks, the scoring weights, the educational content, and the design decisions this site ships against.

Every tool you use here, every service we offer, every guide we publish — Samit signs off on it before it goes live. The "no signup, no email, no paywall" rule isn't marketing; it's product policy.

What Samit owns:

  • Product strategy & roadmap
  • Tool selection & scoring weights
  • Editorial & educational content
  • Client strategy & consulting
  • Final QA & publication
  • Hiring & team direction
LinkedIn SeoCheckTool Email
Photo of Neel Ratan Sarkar, Developer, Business Planner and SEO Engineer at EmproIT
Developer Business Planner SEO Engineer
  • Based in India · Remote
  • Focus Dev, business planning & SEO engineering
  • Also at Digital Marketing Support

Neel Ratan Sarkar

Developer · Business Planner · SEO Engineer

Full-stack engineer · Business planner · Digital marketing practitioner at Digital Marketing Support.

Neel Ratan builds the engine behind EmproIT — the audit orchestrator, the streaming pipelines, the 36-tool ruleset, and every satellite product. He pairs hands-on SEO experience with full-stack engineering, so every check is grounded in what actually moves rankings, not what looks good on a dashboard.

From the heading-structure checker to the schema generator, from the dark-mode theming to the offline-first PWA architecture — if it ships on EmproIT, Neel wrote the code that runs it. He also maintains the cross-site infrastructure that connects EmproIT with SeoCheckTool and Digital Marketing Support.

What Neel owns:

  • Full-stack development
  • SEO engineering & audits
  • UI/UX & responsive design
  • Tool architecture & APIs
  • Performance & accessibility
  • Cross-site infrastructure
LinkedIn X (Twitter) Website SeoCheckTool
Beyond the free tools

How we can help your business

The 36+ tools above are free forever. For everything else — custom builds, paid campaigns, strategic work — that's what we do for clients.

Custom Websites

Fast, SEO-ready sites built without bloat — static, JAMstack, or full-stack. Lighthouse 95+ out of the box.

Website development

Chrome Extensions

Browser tools, productivity add-ons, internal dashboards. Manifest V3, Web Store ready, privacy-respecting by default.

Talk to us

Mobile & Web Apps

PWAs, dashboards, and full-stack apps. Native iOS / Android when you need it. Built for scale, shipped with tests.

Discuss your app

Performance Marketing

Google Ads, Meta, programmatic. Conversion-tracked, ROI-driven campaigns with weekly reporting you'll actually read.

See approach

SEO & Content

Technical audits, content strategy, on-page optimization, link earning. Same checks our free tools run — applied to your site.

SEO services

Custom Tools & Automation

Internal dashboards, audit pipelines, scrapers, AI integrations. If it can save you an hour a week, we'll build it.

Pitch us your tool
How we ship

From idea to live tool

We're a small, focused team. That's a feature, not a bug. Every tool follows the same path — from Samit's product brief to Neel's deployed code.

01

Samit picks the problem

What are SMB marketers actually struggling with? What's a paywalled tool charging $50/mo for that should be free?

— Samit
02

Neel designs the engine

What checks make the result useful? What's the data model? Can it run client-side so we never see user data?

— Neel
03

Build, test, polish

Neel builds the tool end-to-end. Both of us QA it against real-world inputs — broken sites, weird edge cases, every browser.

— Both
04

Samit signs off & we ship

Final review on naming, copy, accessibility, and SEO. Then it ships — with both our names attached. No anonymous releases.

— Samit

Want to work with us directly?

We take on a limited number of consulting clients each quarter. If you're looking for hands-on digital marketing strategy or custom tool development, let's talk.

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