Reach Millions. Target Anyone. Programmatic Advertising at Scale.
Automated, AI-powered ad buying across premium display, native, video, and connected TV inventory — reaching the right audience at the right time, at the best price, across billions of impressions.
Advertising at the Speed of Algorithms
Programmatic advertising accounts for 91% of all display ad spend globally. It uses real-time bidding (RTB) and machine learning to buy ad impressions in milliseconds — targeting specific audiences across millions of websites, apps, and streaming platforms with precision that manual buying can't match.
At EmproIT, we manage programmatic campaigns on DV360, The Trade Desk, and Amazon DSP — combining first-party data, contextual intelligence, and advanced bidding algorithms to deliver your message to the right person, on the right device, at the optimal moment.
Display & Native
Banner, native, and rich media ads across premium publisher networks
Video & CTV
Pre-roll, mid-roll, and connected TV ads on streaming platforms
Audio & Podcast
Programmatic audio ads on Spotify, podcast networks, and music apps
Brand Safety
DoubleVerify, IAS, and MOAT integration for fraud-free, viewable placements
Enterprise-Grade Programmatic — Accessible to All
Advanced targeting, premium inventory, and transparent reporting — without the enterprise price tag.
Display & Banner Advertising
Standard display, responsive ads, and rich media across 90+ ad exchanges and millions of websites. Reach-optimized for awareness campaigns or conversion-optimized with dynamic creatives that personalize in real time.
Native Advertising
In-feed, recommendation widget, and content discovery ads that blend seamlessly with editorial content. Higher engagement rates (40-60% more than display), better brand recall, and no banner blindness. Premium placements on news, lifestyle, and business sites.
Video & Connected TV (CTV)
Pre-roll, mid-roll, outstream, and CTV ads across streaming platforms (Hotstar, JioCinema, YouTube), smart TVs, and premium video publishers. Video completion rates of 85%+ with targeted household-level delivery.
Advanced Audience Targeting
First-party data onboarding, third-party data segments, contextual targeting, geo-fencing, weather triggers, and cross-device identity graphs. Custom audience modeling using machine learning to find your ideal customers at scale.
Private Marketplace (PMP) Deals
Direct deals with premium publishers at negotiated rates. Guaranteed inventory on top-tier sites (Times of India, NDTV, Economic Times) with brand-safe, high-viewability placements. Preferred over open exchange for premium brands.
Measurement & Attribution
Cross-channel attribution, viewability tracking, brand lift studies, and footfall attribution for offline conversions. Full transparency into media costs, tech fees, and data costs — no hidden margins.
Precision Media Buying in 5 Phases
From strategy to scale — a methodical approach to programmatic success.
Audience & Data Strategy
We define target audiences using first-party data, third-party segments, and custom modeling. We select DSPs, inventory sources, and ad formats based on your KPIs — whether that's CPM-optimized awareness, CPC-focused traffic, or CPA-driven conversions.
Creative & Inventory Setup
We build responsive display ads, native placements, and video creatives optimized for each format. Simultaneously, we set up inventory — open exchange, PMPs, and guaranteed deals — with brand safety filters and viewability targeting enabled.
Launch & Algorithm Training
Campaigns go live with conservative bids and broad targeting. The first 2 weeks are the learning phase where algorithms identify the best-performing inventory, audiences, and creatives. We monitor in real time and adjust pacing.
Optimize & Scale
We shift budgets to top performers, suppress low-performing inventory, refine audiences, test new creative variations, and expand into additional formats (CTV, audio). Frequency capping prevents ad fatigue across all channels.
Report & Evolve
Weekly performance dashboards and monthly strategy reviews. Full transparency on media costs, data costs, and tech fees. Quarterly brand lift and conversion studies to measure true business impact beyond clicks.
Every Format, Every Screen
From banner ads to connected TV — we deliver your message wherever your audience is.
Standard Display
IAB standard sizes (300x250, 728x90, 160x600, 320x50) across millions of websites. Responsive HTML5 ads that adapt to any placement. Best for awareness and retargeting at scale with competitive CPMs.
Native In-Feed
Ads that match the look and feel of the publisher's content. In-feed on news sites, recommendation widgets on article pages, and sponsored content. 40-60% higher engagement than standard display.
Pre-Roll & Outstream Video
6s, 15s, and 30s video ads before or within video content. Outstream video that auto-plays within editorial pages. 85%+ completion rates on targeted campaigns.
Connected TV (CTV)
Non-skippable, full-screen ads on smart TVs and streaming platforms. Household-level targeting with the impact of television and the precision of digital. Rapidly growing channel.
Programmatic Audio
15s and 30s audio ads on Spotify, podcast platforms, and music apps. Non-skippable with 95%+ listen-through rates. Perfect for brand awareness and reaching audiences during commutes and workouts.
Digital Out-of-Home (DOOH)
Programmatic billboards, mall screens, and transit ads. Geo-fenced targeting with real-time creative changes based on weather, time, and audience density. Bridge between digital precision and physical impact.
Frequently Asked Questions
Everything about programmatic advertising.