What is online reputation management?

ORM is the practice of monitoring, influencing, and managing your brand's online perception. This includes: monitoring reviews across Google, Facebook, Glassdoor, and industry platforms. Responding to positive and negative reviews professionally. Suppressing negative search results through SEO and content creation. Managing social media mentions and sentiment. Crisis communication planning and execution. The goal is to ensure that when people search for your brand, they find positive, accurate, and trust-building information.

How do you handle a reputation crisis?

Our crisis protocol: Hour 1 — assessment and containment (identify the source, scope, and severity). Hour 2-4 — response strategy (draft messaging, identify stakeholders, prepare FAQ). Hour 4-12 — active response (publish official statement, respond on affected channels, engage influencers). Day 2-7 — ongoing management (monitor sentiment, adjust messaging, counter-narrative content). Week 2-4 — recovery (positive content creation, SEO suppression, review generation). Post-crisis — analysis and prevention planning.

How much does reputation management cost?

Review monitoring and response: ₹15,000-30,000/month. Full ORM (monitoring + review gen + content): ₹40,000-80,000/month. Crisis management: ₹50,000-2,00,000 (per incident, depending on severity). Search result suppression: ₹30,000-60,000/month (ongoing SEO + content). Personal reputation management: ₹25,000-50,000/month. One-time reputation audit: ₹15,000-25,000. Enterprise ORM: ₹1,00,000+/month.

📊 Analytics & Strategy

Your Reputation Is Everything. Protect It. Build It. Own It. Online Reputation Management.

93% of consumers read reviews before buying. One negative result on page 1 can cost you 22% of customers. Review management, crisis communication, negative content suppression, and brand monitoring — ORM that builds trust and drives revenue.

Protect Your Reputation See Our Process

Why Reputation Management

93% of Consumers Let Reviews Guide Their Purchasing Decisions

93% of consumers read online reviews before purchasing. 84% trust online reviews as much as personal recommendations. And just one negative result on Google's first page can cost you 22% of potential customers — four or more negative results, and you lose 70%.

At EmproIT, we protect and build your digital reputation with proactive monitoring, professional review management, positive content creation, and crisis-ready protocols. We've helped businesses recover from reputation crises, improve Google ratings from 2.8 to 4.5+ stars, and build trust that drives conversions.

⭐

Reviews

Google, Facebook, and industry platform management

🔍

Monitoring

24/7 brand mentions, sentiment, and alert tracking

🛡️

Protection

Negative content suppression and crisis management

📈

Growth

Positive reputation building that drives conversions

⭐

Review Management

Monitor and respond to reviews across Google, Facebook, Glassdoor, Justdial, and industry platforms. Professional responses that turn negative experiences into positive outcomes. Ethical review generation strategies.

🔍

Brand Monitoring

24/7 monitoring of brand mentions across search engines, social media, news, forums, and review platforms. Real-time alerts for sentiment shifts. Monthly reputation health reports.

📉

Negative Content Suppression

Push down negative search results through positive content creation, SEO optimization, and owned media amplification. Control what people find when they Google your brand.

🚨

Crisis Communication

Rapid response protocol: assessment within 1 hour, response strategy within 4 hours, active management for recovery. Pre-built crisis playbooks and stakeholder communication templates.

📢

Social Listening

Track brand sentiment, competitor mentions, industry conversations, and trending topics. Sentiment analysis, share of voice, and competitive intelligence. Tools: Brandwatch, Mention, Brand24.

👤

Personal Reputation

ORM for founders, CEOs, and public figures. LinkedIn optimization, Google Knowledge Panel management, Wikipedia monitoring, and personal brand content strategy. Your name = your business.

Phase 01

Reputation Audit

Comprehensive audit: Google search results (branded queries), review scores across all platforms, social mention sentiment, competitor reputation comparison, and risk assessment. Baseline reputation score.

Phase 02

Strategy & Setup

Monitoring tools deployment, review response templates, crisis playbook creation, content strategy for positive push, and team training on review best practices.

Phase 03

Active Management

Daily review monitoring and response, weekly sentiment reports, positive content publication, review generation campaigns, and proactive engagement with brand mentions.

Phase 04

Build & Protect

Ongoing positive content creation (blogs, PR, testimonials), Google search result optimization, review score improvement, and crisis readiness drills. Reputation is a long game.

🏥

Healthcare

Doctor and hospital reviews on Google, Practo, and hospital platforms. HIPAA-conscious response management. Managing patient complaints while protecting privacy.

🏨

Hospitality

TripAdvisor, Google, Booking.com, and Zomato reviews. Real-time response management during peak seasons. Guest experience optimization based on review insights.

🏢

Corporate / B2B

Glassdoor employer branding, Google Business reviews, and LinkedIn reputation. Both customer-facing and employer-facing reputation management.

🛍️

E-Commerce

Product reviews on Amazon, Flipkart, and own-store. Star ratings directly impact buy-box eligibility and conversion rates. Review velocity management for new products.

🎓

Education

Shiksha, CollegeDunia, Google reviews, and social media. Admission decisions heavily influenced by online reputation. Alumni testimonial programs.

👤

Personal Brand

Founders, CEOs, politicians, and public figures. Google autocomplete management, Wikipedia monitoring, LinkedIn optimization, and personal content strategy.

4.5★

Avg. Rating Achieved

200+

Brands Protected

93%

Crisis Recovery Rate

2hr

Avg. Response Time

Can you remove negative reviews?

Not genuine reviews — but we flag fake/defamatory ones for removal, respond professionally to real complaints, generate positive reviews to dilute impact, and suppress negative search results with SEO.

How do you generate positive reviews?

Ethical strategies only — automated review requests via email/SMS, QR codes, post-interaction surveys, and employee training. No fake reviews or incentivized reviews (against platform policies).

What platforms do you monitor?

Google, Facebook, Instagram, Twitter, LinkedIn, Glassdoor, Reddit, Quora, Justdial, industry-specific platforms, news media, blogs, and app store reviews.

How do you handle a crisis?

Hour 1: assessment. Hour 2-4: response strategy. Hour 4-12: active response. Day 2-7: ongoing management. Week 2-4: recovery with positive content and SEO suppression.

What is search result suppression?

Creating positive content that outranks negative results on Google. Blogs, PR, social profiles, and owned media optimized to push negative content to page 2+ where 95% of people never go.

How much does ORM cost?

Review management: ₹15,000-30,000/month. Full ORM: ₹40,000-80,000/month. Crisis management: ₹50,000-2,00,000/incident. Personal ORM: ₹25,000-50,000/month.