What kind of messages can I send on WhatsApp?

Two categories: Template Messages (pre-approved by Meta) — marketing promotions, offers, product launches, event invites, and re-engagement. These are outbound and can be sent to opted-in users. Session Messages — free-form responses within a 24-hour window after a user messages you. Used for customer support, order updates, and conversational commerce. All messages must comply with WhatsApp Commerce Policy.

Do you handle WhatsApp chatbot development?

Yes — we build conversational chatbots for: customer support (FAQ, order tracking, returns), lead qualification (qualifying questions before human handoff), e-commerce (product browse, cart, payments via WhatsApp), appointment booking, and feedback collection. Bots handle 60-80% of queries automatically, reducing support costs. We use platforms like WATI, Interakt, Yellow.ai, and custom API solutions.

Is WhatsApp marketing legal in India?

Yes, but with strict compliance requirements: users must opt-in (explicit consent required), easy opt-out mechanism mandatory, messages must comply with WhatsApp Commerce Policy, template messages need Meta approval, and you cannot send messages to users who haven't interacted or opted in. We ensure full compliance with Meta's policies and Indian IT Act requirements to protect your business account.

How much does WhatsApp marketing cost?

API setup and integration: ₹15,000-30,000 (one-time). Monthly management: ₹20,000-50,000. Per-message costs: Marketing conversations ₹0.70-1.00/message, Utility conversations ₹0.35/message, Service conversations are free (within 24-hour window). Chatbot development: ₹30,000-1,50,000 depending on complexity. We recommend minimum 5,000 opted-in contacts before starting WhatsApp marketing for meaningful results.

💬 Messaging & Automation

98% Open Rate. 35% Click-Through. WhatsApp Marketing That Actually Gets Read.

India's #1 messaging app is your most powerful marketing channel. WhatsApp Business API, automated chatbots, bulk broadcasts, catalog commerce, and drip campaigns — reaching customers where they spend 4+ hours daily.

Start WhatsApp Marketing See Our Process

Why WhatsApp Marketing

500 Million Indians Use WhatsApp Daily — Are You Reaching Them?

500 million people in India use WhatsApp every day, spending an average of 4+ hours on the app. With 98% open rates (vs. 20% for email) and 35% click-through rates (vs. 3% for email), WhatsApp is the highest-engagement marketing channel available today.

At EmproIT, we help businesses leverage the WhatsApp Business API for scalable, compliant marketing. From green-tick verified profiles and automated chatbots to bulk broadcasts and drip campaigns — we've helped clients achieve 45% revenue increase through WhatsApp alone.

📱

Business API

Green-tick verified profile with unlimited conversations

🤖

Chatbots

AI chatbots handling 60-80% of queries automatically

📢

Broadcasts

Bulk messaging to opted-in audiences with rich media

🛍️

Commerce

Product catalogs, cart, and payments inside WhatsApp

⚙️

Business API Setup

Green-tick verification, BSP selection (WATI/Interakt/Yellow.ai), number migration, template message approval, webhook integration with your CRM/website, and compliance setup. Complete API infrastructure in 7-10 days.

📢

Bulk Broadcasting

Template-based marketing broadcasts to opted-in audiences — product launches, offers, event invites, and re-engagement. Rich media support (images, videos, PDFs, buttons). Segmented lists for personalized messaging.

🤖

Chatbot Automation

Conversational bots for support FAQ, order tracking, lead qualification, appointment booking, and feedback. Handles 60-80% of queries without human intervention. Smart handoff to agents for complex queries.

🛍️

WhatsApp Commerce

Product catalog setup, browse-to-cart flows, payment integration (UPI/Razorpay), order confirmation and tracking messages. Complete conversational commerce experience inside WhatsApp.

🔄

Drip Campaigns

Automated multi-message sequences: welcome series, abandoned cart recovery, post-purchase nurture, review requests, and loyalty rewards. Time-triggered and behavior-triggered flows for personalized journeys.

📊

Click-to-WhatsApp Ads

Facebook/Instagram ads that open WhatsApp conversations instead of landing pages. 3-5x higher conversion than website landing pages. Auto-response bots for immediate engagement when users click through.

Phase 01

API & Infrastructure

BSP selection, API setup, green-tick application, number migration, webhook integration, template message creation and approval, and compliance setup. Infrastructure ready in 7-10 days.

Phase 02

Audience Building

Opt-in collection via website widgets, QR codes, click-to-WhatsApp ads, social media CTAs, and in-store signage. Building a compliant, opted-in contact database for marketing.

Phase 03

Chatbot & Automation

Bot flows for FAQ, lead qualification, order tracking, and appointment booking. Drip campaigns: welcome series, abandoned cart, post-purchase. Human handoff rules and agent dashboard setup.

Phase 04

Campaign Launch

Broadcast campaigns for promotions, offers, and events. A/B testing message templates, timing, and CTAs. Click-to-WhatsApp ads integration. Catalog and commerce flows for e-commerce brands.

Phase 05

Optimize & Scale

Template performance analysis, chatbot flow optimization, audience segmentation refinement, and revenue attribution. Scale what works, pause what doesn't. Monthly strategy reviews.

🛍️

E-Commerce

Abandoned cart recovery (30-40% recovery rate), order updates, delivery tracking, product recommendations, back-in-stock alerts, and catalog browsing. WhatsApp drives 15-25% of total e-commerce revenue.

🏠

Real Estate

Property enquiry chatbots, virtual tour sharing, site visit scheduling, document collection, and EMI calculator bots. WhatsApp is the #1 channel for real estate lead conversion in India.

🎓

Education

Course enquiry bots, admission status updates, class schedules, assignment reminders, parent communication, and fee payment links. Automate 70% of admission enquiries.

🏥

Healthcare

Appointment booking and reminders, prescription refills, lab report delivery, health tip broadcasts, and doctor consultation scheduling. HIPAA-aware messaging flows.

🍽️

Restaurants & Food

Menu sharing, order placement, table reservations, loyalty programs, and special offer broadcasts. WhatsApp ordering reduces commission costs vs. aggregator platforms.

💰

Financial Services

KYC document collection, loan application tracking, insurance renewal reminders, SIP updates, and portfolio summaries. Compliant messaging with audit trails.

98%

Open Rate

35%

Click-Through Rate

45%

Revenue Lift

10M+

Messages Sent

What is WhatsApp Business API?

Enterprise WhatsApp for bulk messaging, chatbots, CRM integration, and green-tick verification. Supports thousands of simultaneous conversations. Requires a BSP and Meta approval.

What messages can I send?

Template messages (Meta-approved) for marketing, offers, events. Session messages (free-form within 24hr window) for support. All must comply with WhatsApp Commerce Policy.

What open rate can I expect?

95-98% open rate, 20-35% CTR, 40-50% reply rate. The highest-engagement channel available. Quality targeting and messaging is key to maintaining these numbers.

Do you build chatbots?

Yes — support FAQ, lead qualification, e-commerce, appointment booking, and feedback bots. Handle 60-80% of queries automatically. WATI, Interakt, Yellow.ai, and custom API solutions.

Is WhatsApp marketing legal?

Yes, with strict compliance: explicit opt-in required, easy opt-out mandatory, Meta-approved templates, and WhatsApp Commerce Policy compliance. We ensure full compliance.

How much does it cost?

API setup: ₹15,000-30,000. Monthly management: ₹20,000-50,000. Per message: ₹0.70-1.00 (marketing). Chatbot development: ₹30,000-1,50,000.